I think this article is very similar to the Foxwoods Casino article. I don't think that it is wrong that they use primarily white kids in commercials because white people are their target audience and it's smart for buisness to do so. I don't believe its wrong, its just smart advertising. Some people might think it is wrong to have an all white cast of kids in a commericial because it doesn't show diversity but if the majority of your target audience is white, then it's just buisness. When they do cast a black kid they show him as the athletic one or he's rapping. Some might think that this is racist and wrong but how many white rappers are there? And most Professional athletes in the NFL or NBA are black.
These commercials aren't creating any stereotypes. I believe that they are just using the stereotypes that have already been created. They are using them so their target audience can better understand their product or just relate to it more. It is sad that they have to use these stereotypes in their advertisements to better sell their products but I still dont believe that it is wrong. The companies are doing what they think is the best for them to be able to sell more of their product. If it means using stereotypes that our world has already created for us then why not.
1. Do you think Blacks get offended when they see something like a cereal commercial with all white kids in it?
2. Do you think its wrong that companies have to use stereotypes in order to sell their product?
No comments:
Post a Comment