I think that it is a very wise business decision to use primarily white children in mass media commercials. Since our country has a white majority, there are more positive stereotypes about white children than there are about any other race. Also, white are generally perceived to be smarter and are thought to have grown up in a more stable family environment. I do believe that we are starting to include more black children in commercials. E-Trade is one example with their talking babies about business.
I feel that commercials just follow with the trend of how people are acting and reacting to certain times. Now that all these minority groups are trying to get equal representation in the work place, and everywhere else in society, I feel that we will eventually have diverse races included in our commercials. I admit I don't really care who is telling me about some product. If it sounds good I'm going to buy it whether the person is white, black, hispanic, or asian.
1) Do the commercials vary their races for the different regions of the country?
2) Will there ever be regulations that state that there must be more than one race represented in a commercial?
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